The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Ontario Racing Unfiltered
Agency: VML Canada
Client: Ontario Lottery and Gaming Corporation & Ontario Racing Category: Long Form Video / Series / Episodic
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Long Form Video / Series / Episodic
The Santa Stories
Agency: VML UK / London + VML / New York + The Coca-Cola Company + Prettybird
Client: Coca-Cola Category: Long Form Video / Series / Episodic
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Long Form Video / Series / Episodic
We Were Here
Agency: Uncommon Creative Studio / London + Lief / London + Uncommon Creative Studio / London
Client: YouTube Category: Long Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Agency:
VML Canada
Client:
Ontario Lottery and Gaming Corporation & Ontario Racing
Title:
Ontario Racing Unfiltered
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE042M
Award:
2024 Branded Entertainment Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE043M
Award:
2024 Branded Entertainment Merit Award
Agency:
VML UK / London + VML / New York + The Coca-Cola Company + Prettybird
Client:
Coca-Cola
Title:
The Santa Stories
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE044M
Award:
2024 Branded Entertainment Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE045M